Corporate identity of the restaurant.
Pocoloco Restaurant offers a unique combination of traditional Mexican cuisine with a modern approach to service and atmosphere. Their signature style can be described as bright, lively and friendly. There is an atmosphere of celebration and fun here, which is felt immediately upon arrival at the establishment.
Tasks:
1. Develop a logo that reflects the Mexican theme and atmosphere of the restaurant, but in a more modern style.
3. Choose a color palette inspired by the bright and rich hues of Mexican culture.
4. Create a stylized font that reflects the lightness and fun of Mexican culture.
7. Create branded materials such as menus, business cards, posters to make the brand recognizable.
1. Develop a logo that reflects the Mexican theme and atmosphere of the restaurant, but in a more modern style.
3. Choose a color palette inspired by the bright and rich hues of Mexican culture.
4. Create a stylized font that reflects the lightness and fun of Mexican culture.
7. Create branded materials such as menus, business cards, posters to make the brand recognizable.
To create the restaurant's corporate identity, the main bright colors were used.
Three primary and one additional color that can be used in various signs and promotional products.The main thing in the corporate style is to combine the classics of Mexico and modernity.The brightness of the elements with the lightness and rigor of modernity.
Branded products should combine the softness of smooth lines and the brightness of additional elements. Therefore, to create the menu, drawings of the products were taken they immediately distinguish the restaurant from its competitors. The minimalistic and at the same time bright design is perfect for the overall style of the restaurant.
